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World Nutella Day: Celebration Ideas and Nutella Babka Recipe

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February 5th is World Nutella Day. How will you celebrate?

February 5th is World Nutella Day. How will you celebrate?

February 5th Is World Nutella Day—Let's Celebrate!

Did you know that February 5th is World Nutella Day? When I found out, I jumped off my couch and decided to create something special to celebrate this random holiday I never knew I needed.

Nutella has always been one of my favorite chocolate spreads. I remember when I was a student in Italy, it was one of the few essentials I always kept in my dorm room. I often eat Nutella on toast and croissants, and I frequently use it when baking at home. And yes, I'll admit it—sometimes, I scoop it straight from the jar and eat it right off the spoon!

World Nutella Day, celebrated annually on February 5th, is the perfect time for you to try out my homemade Nutella babka recipe. But first, let's learn a little more about the world's favorite chocolate hazelnut spread.


  • How to Celebrate World Nutella Day
  • A Brief History of Nutella
  • Scrumptious Homemade Nutella Dessert Gallery
  • Fun Facts About Nutella
  • Homemade Nutella Babka Recipe and Photo Tutorial

How to Celebrate World Nutella Day

  • Toast bread or a croissant and slather it liberally with Nutella.
  • Make pancakes or waffles and serve them with Nutella.
  • Look for interesting recipes that incorporate Nutella (hint—there's one at the bottom of this article).
  • Bring a container of Nutella and a bunch of croissants to work to share with your coworkers
  • Take a picture of a Nutella creation you made and post it on social media with the hashtag #worldnutelladay.
  • Make cold or hot coffee and add a scoop of Nutella to it.
  • Make Nutella hot chocolate.

A Brief History of Nutella

Nutella, invented by Pietro Ferrero and put on the market in 1964, is the brand name for an Italian gianduia cream containing cocoa and hazelnuts. It has become a worldwide phenomenon since the first jar of Nutella was released on April 20th, 1964, in Alba, Italy.

The idea came to Ferrero as he watched factory workers eat bread with tomatoes and cheese during their breaks. He wondered if he might be able to create something sweet and inexpensive that the workers could eat with their leftover bread as a dessert.

Originally called Supercrema, Pietro continued to work on his chocolate mixture. One day, while working on his creation, he found a forgotten jar of cocoa butter on a shelf. He added it to the mixture and created a new gianduja.

This Italian chocolate hazelnut spread was the precursor to what we know now as Nutella. The ingredients Ferrero used were more or less the same ones used today—sugar, hazelnuts, cocoa, and vegetable fats.

Fun Facts About Nutella

  • Nutella is owned by the Ferrero family (who also make Ferrero Rocher chocolates) in Piedmont, Italy.
  • French people love Nutella. The country reportedly eats one-quarter of the world's supply.
  • Ferrero originally made his chocolate-hazelnut paste into a loaf designed to be sliced and placed on bread—kind of like a chocolatey version of American cheese.
  • It is reported that Ferrero uses 25% of the global hazelnut supply. About 50 hazelnuts are used for each jar. Incredible!
  • In 2014, to commemorate Nutella's 50th anniversary, the Italian Postal Service released a Nutella-themed stamp.
My homemade Nutella babka

My homemade Nutella babka

Original Nutella Babka Recipe

Babkas are traditional braided cakes that were originally created in Ukraine and Poland. This chocolatey Nutella babka recipe is a fun "twist" on the traditional.


For the yeast mixture:

  • 3/4 cup warm whole milk
  • 3 teaspoons yeast
  • 1 tablespoon sugar

For the dough:

  • 5 1/2 cups all-purpose flour
  • 1/3 cup sugar
  • 2 eggs plus 1 egg yolk
  • 8 tablespoons butter, room temperature
  • 1/2 teaspoon salt
  • 1 teaspoon vanilla extract

For the filling:

  • 1/2 cup Nutella (you can add more if you want to)
  • 3 tablespoons semi-sweet chocolate chips (optional)

For the glaze:

  • 1 tablespoon honey
  • 1 tablespoon melted butter


  1. In a pitcher or a bowl, combine the warm milk, yeast, and sugar. Let the mixture dissolve and set aside for 5 minutes.
  2. In a mixing bowl, combine the flour, salt, and sugar. Add the yeast mixture into the mixing bowl and beat it at a low speed.
  3. Add the butter into the mixture and continue mixing for 1–2 minutes.
  4. Slowly add the eggs and vanilla extract into the wet mixture and continue mixing until everything is combined.
  5. Transfer the mixture onto a baking mat and shape the dough into a ball.
  6. Transfer the dough into a greased bowl. Cover it with cling wrap and keep it in the fridge for 3–4 hours. (Remember—you can prep this a day before and keep it in the fridge overnight.)
  7. Take the chilled dough from the fridge and divide it into two equal-sized portions.
  8. Coat two 9x4-inch loaf pans with nonstick baking spray or baking paper and set them aside.
  9. Using a rolling pin, roll out each dough ball into a 16-inch-long rectangle.
  10. Using a spatula or a knife, spread the Nutella filling in an even layer over each dough rectangle.
  11. Sprinkle the chocolate chips onto the Nutella-coated dough rectangles.
  12. Starting at the long edge, tightly roll up each dough rectangle jelly-roll style into a tight log.
  13. Using a sharp knife, cut the logs in half along their lengths.
  14. Set the halves on top of each other to form a cross. Twist them to form spirals and transfer them into the prepared pans.
  15. Cover the loaves with a towel and let them rest in a warm place until they double in size (about 2 hours).
  16. Preheat your oven to 375°F. Bake the loaves in the center of the oven for about 45 minutes or until an inserted tester item comes out clean. Let them cool slightly.
  17. Brush the warm babkas with melted butter and honey and let them rest until the glaze has set.
  18. Cut yourself a serving of your completed Nutella babka and enjoy it with your favorite cup of coffee or tea.

© 2021 Liza


Liza (author) from USA on February 05, 2021:

Hi MG, many people don't aware of it. My husband was speechless when I mentioned it to him :) I'm glad the article reaches out to people about this chocolate hazelnut spread. Happy World Nutella Day!

MG Singh emge from Singapore on February 05, 2021:

A nice article never knew there was a Nutella day. You have also given an excellent recipe which I presume must be very savory

Liza (author) from USA on February 04, 2021:

Oh gosh, really? I love digestive biscuits. However, I never thought of spreading the Nutella on it. I have to try. Thanks for letting me know!

The Nutella Babka has been a baking tradition for me, especially during the holidays.

Liza (author) from USA on February 04, 2021:

I am definitely a fan of Nutella, Bellwether :) I've been baking Nutella Babka countless times, and this recipe is just perfect! Thanks for taking the time to read and comment on the article.

Liza (author) from USA on February 04, 2021:

Yes, it is, Peggy. By the way, I usually bought Nutella from Costco because they have a great deal for a larger size. I hope you'll try making a Nutella Babka. Thanks for reading and commenting!

Liza (author) from USA on February 04, 2021:

Nutella has a fascinating history, for sure. My first experience of eating Nutella when I was a student in Italy. Ever since I am hooked on this delicious hazelnut spread.

Sp Greaney from Ireland on February 04, 2021:

I love Nutella spread over digestive biscuits. It's an acquired taste though.

This homemade Nutella babka looks delicious. I would never have though to add nuttella into a recipe like this. But the results are great.

Bellwether Farming from Alberta, Canada on February 04, 2021:

We never knew that there was a day to celebrate Nutella. This is very interesting, and your recipes look delicious!

Peggy Woods from Houston, Texas on February 04, 2021:

The history of Nutella is fascinating, and your recipe for the babka loaf is easy to follow. Excellent article!

Liz Westwood from UK on February 04, 2021:

This is a fascinating and well-presented article. I especially appreciate the details about the history of nutella.