Reasons to Mail Christmas Cards in the Age of Social Media and E-Cards
Christmas cards are sent to family members, friends, and neighbors to wish them a happy holiday during the festive season. It has long been a traditional way to connect with people far and near.
During the weeks leading up to Christmas, the postal service sees an increase in the mail due to people mailing greeting cards. However, the increase is not as sharp now as it was before the rise of social media and online e-cards.
In 2016, an estimated 154.3 billion pieces of mail were sent. Even though that might appear to be a large number, it was down from 212.2 billion a few years before, according to the national Greeting Card Association.
Greeting card companies, dollar stores, and some grocery stores keep a supply of Christmas cards on hand for the minority of people who still purchase them.
How many of you buy and send Christmas cards, or do you simply download one and send it free through one of your social media accounts? It is a matter of personal preference, but many people do not purchase as many Christmas cards as they have done in the past.
Have you ever wondered why some people still purchase and send them while others don't?
Why Fewer People Are Sending Christmas Cards
There are several reasons some people have stopped sending Christmas cards through the mail as they once did. Instead, they are sending digital cards.
- There are thousands of cards available on Facebook, Twitter, Instagram, Pinterest, and other sites.
- Cards are free online.
- Virtual Christmas cards are delivered quickly.
- It is more convenient and takes less time to click a button to send e-cards.
- Postage rates are higher than they used to be.
Why Some People Still Send Christmas Cards
Even though social media is the reason for the decrease in sending Christmas cards through the mail, there are still some people who have not given up the tradition of sending handwritten cards. Here's why:
- Christmas cards inside an addressed envelope are more personal.
- It shows the sender took time, instead of just clicking a button online.
- Cards are used as decorations around the house.
- They follow a tradition their grandparents used.
- Receiving a handful of cards in the mailbox is more rewarding than receiving digital cards in an inbox. It just isn't the same.
- It shows a person put some thought into selecting the perfect card to send instead of having the computer select one.
- Christmas cards can be held in the hand to read over and over again.
- Some people save the cards they receive and hang them in the entryway or string them across the room on twine for decoration.
- Some people use the cards as bookmarks to enjoy all year long.
- Others save the prettiest cards each year to cut and use as gift tags the next Christmas.
Send the Right Type of Card
The key to choosing the right card is to keep in mind who the card is for and the message you want to convey. You won't send the same type of card to your grandmother that you send to your young niece or nephew. The younger generation might like a musical card or a talking card, or even a humorous one. Grandmothers might appreciate a different type with a handwritten note inside.
Whether you mail Christmas cards or send them via social media, put some thought into the ones you send. There are so many themes to choose from. Some people purchase religious-theme cards, winter scenes, or other holiday symbols, such as snowmen, reindeer, candles, Christmas trees, and bright lights. If you can't be with loved ones over the Christmas holiday, sending a well-thought-out card is the next best thing.
Some people stand at the card rack and sort through the ones they want for friends, family members, neighbors, and co-workers. They spend a considerable amount of time getting the right card for the right person.
You should buy for others what you would buy for yourself whether it is a Christmas card or a gift. Stories have been told about close friends who have sent each other identical cards because they know what each one likes.
You will find out which way I prefer if your Christmas card comes from me in your mailbox or in your inbox.
Which way do you send your Christmas cards?
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