The Origin of Rudolph the Red-Nosed Reindeer

Updated on March 11, 2017

A Story About a Christmas Classic

For almost three quarters of a century the song Rudolph the Red Nosed Reindeer has remained a popular hit at Christmas time. In fact the song, has become an integral part of our Christmas celebration much the same as other Christmas musical classics such as Silent Night or White Christmas.

Like Silent Night, which began as a modest piece intended to enhance the Christmas Eve Mass in the church in the little Austrian village of Oberndorf, and went on to become a Christmas classic sung and enjoyed world wide, the motivation behind the creation of Rudolph the Red Nosed Reindeer was also modest.

The fact is Rudolph the Red Nosed Reindeer was created by a major retail store for the purpose of enticing shoppers to do their Christmas shopping at that store. However, the love that the copywriter assigned to write the story invested in its creation caused it to transcend its original limited commercial objective and touch the hearts of adults and children in the generations that followed.

And the story of the origins of Rudolph the Red Nosed Reindeer is as heartwarming as the story and song itself.

Rudolph is a popular Christmas time yard ornament.
Rudolph is a popular Christmas time yard ornament. | Source

A Ray of Sunshine for a Sad Little Girl

Rudolph's story begins sometime in 1939. The nation was still in the midst of the Great Depression but that didn't prevent people from celebrating and enjoying the good times of life. Times may have been difficult but that just meant that people had to be more careful with their money.

In the Chicago headquarters of department store giant, Montgomery Ward, that summer, executives were making plans for the coming Christmas season.

In those days cities were more compact and commerce was centered in the downtown. Scattered amongst the big banks and office buildings were the large, multistory department stores.

During the Christmas season shoppers would flock downtown and these stores competed fiercely for these people's shopping dollars.

To attract customers, the stores put up lavish decorations and, in their toy departments, they would create large Christmas kingdom displays with Santa Claus enthroned in the middle.

The highlight of the Christmas shopping season for children was a trip downtown with Mom and Dad to visit Santa Claus.

Children would stand in line and, when their turn came, would sit on Santa's lap. After assuring Santa that they had been good, or had at least were trying hard to be good, they would tell Santa what they wanted for Christmas.

Santa Claus would then assure them that he would do his best to give them the toy they most desired and then, after making their requests and as they got up to leave, Santa would reach into the big sack next to his chair and, reminding them to be good, give them a little parting gift.

For many years Montgomery Ward had filled their Santa's sack with a Christmas coloring book that they had specially printed each year. But this year the Montgomery Ward executives wanted something new and different.

They also wanted to save money. So, instead of calling upon an outside firm to create the new item, as they had done in the past, they decided to have their own advertising department create the new giveaway.

Thus it happened that Robert L. May, a 34 year-old copywriter for Montgomery Ward, found himself charged with coming up with a new gift for their Santa to give to the little children.

May went to work developing a Christmas story for children. As a child, May had always been small for his age and this had brought forth taunts and ridicule from the other children. Drawing upon his experiences of being somewhat different and an outcast, May set about creating a character with similar problems who, in the end, rises above his problems and is transformed.

The year 1939 was a difficult time in the life of Robert May. In addition to the worries of losing his job in the Depression that had engulfed the economy, his wife lay dying of cancer.

Despite his own worries and grief, May had to be stoic and set his own grief aside to help his four year old daughter, Barbara deal with the trauma of seeing her Mother die.

However, little Barbara, in her own way helped her Dad with the creation of Rudolph.

Robert worked on the project in the office and then came home and tested out themes and story lines on Barbara. Work and home life converged in a way that both allowed father and daughter to come closer together as well as providing a diversion from the troubles that surrounded them. Some even credit Barbara with the naming of Rudolph, claiming that May tested different names on Barbara and Rudolph was the one that she enjoyed the most.

Robert May's creation was not the Rudolph the Red Nosed Reindeer song that everyone now knows so well and it was not the popular cartoon that is now shown on TV each Christmas.

No, May's creation was a short story written in rhyming verse. It was the story of a little reindeer who was different due to a physical deformity – a bright red nose.

Unlike the Rudolph we now know from the song and cartoon, May's original Rudolph lived an ordinary life with his parents in the woods. He did not live at the North Pole and his parents were not part of Santa's reindeer team.

Oh, Rudolph had to deal with the taunts of the other little reindeer who shunned him because he was different. Like May as a child, Rudolph was lonely and had few friends. But, rather than dwelling on his problems, Rudolph had a positive outlook on life and did not let his deformity hold him back.

In the original story, Rudolph's big moment came when Santa landed his sleigh at Rudolph's home to deliver gifts to him and the other good little reindeer in the neighborhood.

As Santa was landing, a fog started to roll in. By the time Santa had finished delivering presents to the little reindeer in the area, the fog had become dense, making it impossible for Santa to take off safely.

With children all over the world expecting him to visit and leave presents, Santa had a dilemma – he couldn't see to take off in the fog but if he did not take off he would disappoint children all over the world.

At that moment Santa noticed Rudolph with his shiny red nose and asked him to lead his sleigh. Rudolph agreed and Santa was able to make his deliveries.

Following Santa's successful Christmas Eve journey with Rudolph in the lead, the story ends with Santa saying to Rudolph, "By YOU last night's journey was actually bossed. Without you, I'm certain we'd all have been lost!"

This is a little different from the song and cartoon which end with the other reindeer praising Rudolph by saying he will go down in history.

May's Book Was an Immediate Hit with Children

The booklet given out by the Montgomery Ward Santas was an immediate hit with children and their parents with Montgomery Ward distributing 2.4 million copies the first year. The popularity of the story continued in the years immediately following 1939 but, because of wartime paper shortages, Montgomery Ward was only able to produce and distribute 6 million copies between 1939 and 1946. Because the booklets were simple giveaways for children printed on newspaper stock very few of those original 6 million booklets produced by Montgomery Ward survive to this day.

Despite the immediate success of his creation, things did not go well for Robert May. His wife died about the time the Rudolph story first came out. The medical expenses of her illness left May deeply in debt. Further, even though May was the author of an immensely popular work he did not benefit financially from it. First of all, it was a give away and did not produce any revenue directly (but Montgomery Ward profited indirectly as the people who thronged to its stores with their children to get the booklets, tended to stay and do their Christmas shopping there). But, more importantly, while May was the author of Rudolph the Red Nosed Reindeer, Montgomery Ward was the owner of the work since the story was produced as a part of his job at Montgomery Ward (as lawyers would say it was a "work for hire").

Robert May Gets Rights to His Creation and Gene Autry Agrees to Record the Song

In late 1946, the financially strapped May approached Sewell Avery, President of Montgomery Ward and asked for the rights to publish the story commercially. Avery granted his request and in January 1947 the copyright to Rudolph the Red Nosed Reindeer was given to May by his employer. May then published the story commercially as a book in 1947 and also authorized the production and release of a nine minute cartoon version of the story for showing in theaters (in those pre-TV days theaters usually preceded the feature show with newsreels and/or cartoons). May then teamed up with his brother-in-law, songwriter Johnny Marks to turn May's story-poem into a song. In writing the lyrics, Marks changed the story slightly from May's original to the story we know today in the song.

May and Marks originally had some difficulty finding a singer for the song as many were reluctant to do something that changed the image of Santa and his reindeer as set down by Clement Moore a century earlier in his popular poem entitled It Was the Night Before Christmas. But finally Gene Autry, the singer and actor best known for his role in westerns agreed to record the song. Rudolph the Red Nosed Reindeer was first sung commercially by Gene Autry in 1949 and instantly became a smash hit and had its place assured in the cannon of traditional Christmas music.

From 1947 on, May enjoyed the benefits of his 1939 creation. He left Montgomery Ward and devoted his time to managing his creation until his retirement in 1971. In 1976 May died but his story about Rudolph lives on adding joy to the lives of new generations of children just as it brought joy to his four year old daughter Barbara during that difficult Christmas season in 1939 as she faced the holidays with her mother slowly dying.

Questions & Answers

    © 2006 Chuck Nugent

    Comments

      0 of 8192 characters used
      Post Comment

      • ajwrites57 profile image

        AJ 3 years ago from Pennsylvania

        Love Rudolph! Thanks Chuck!

      • profile image

        Karl 6 years ago

        Amazing story - I have sent this on to all my friends and family. Great job on what is a very emotional story behind the story. Thank you from Ireland !!

      • profile image

        Cathy H 6 years ago

        I grew up 4 doors away from the May residence and went to school with the 2 youngest of Mr. May's children. Chuck's history of the story is appreciatively accurate. Mr. May was interviewed every year on WGN (World's Greatest Newspaper) radio Chicago and we would listen to him retell the story of how the Rudolph story came to be. We have a signed copy of a later version, illustrated by Richard Scarry. It's not the original rhymed poem version he wrote, but it does also have a photo of him signing the book with my dad sitting next to him. My sisters and I remember him as a gentle, humble man. Does anyone else out there have an autograph of his? A rare book dealer I was talking to asked me that, and I do not know if he did many book signings.

      • Chuck profile image
        Author

        Chuck Nugent 7 years ago from Tucson, Arizona

        jon schurmeier - I did a few quick Google searches using search terms like "Barbara May", "Bob May daughter" etc., some of which yielded numerous results of which I looked at the first few and didn't seem to find the match you were looking for.

        My suggestion is that you try some Google & Yahoo searches yourself. Also, I have had very good luck in tracking down and linking up with some old classmates and co-workers using Linkedin.com and Facebook.com. I have accounts on both but I believe that you can search without being a member but have to join to see more than just basic information and to make contact with people through these sites.

        Both Facebook and Linkedin are free to join (Linkedin does have a premium membership but so far the free membership has met my needs) and in both communication is from within the site itself so that your email address and other contact information is not available to others unless you elect to make it available.

        While these are the two most popular, there are numerous similar sites which are free and allow you to maintain your privacy. I have joined a couple of others, such as Plaxo.com, which are good but my motivation was to accommodate some acquaintances rather than use them as I do Linkedin & Facebook. Most are free and all that I am aware of provide for communication within the site with an email from the site to you informing you of new messages in your account.

        Good luck in your search.

      • profile image

        jon schurmeier 7 years ago

        what happened to Bob May's daughter, Barbara. I knew her

        when I was a freshman at the Elgin Academy, Elgin, Il in

        1951-2?

      • Chuck profile image
        Author

        Chuck Nugent 7 years ago from Tucson, Arizona

        2uesday - Thanks for the link from your Hub on reindeer to this Hub. I looked up your Hub and enjoyed it as I am sure others will so here is a link to your reindeer Hub. http://hubpages.com/hub/Reindeers

      • 2uesday profile image

        2uesday 7 years ago

        Hi Chuck I noticed this hub at the side of one of my hubs as it was on a similar topic. I liked this as it tells the story in more detail so I have added a link to it, hope that's OK. I like the comment you got above, how nice that they found your page here. Thanks.

      • Chuck profile image
        Author

        Chuck Nugent 8 years ago from Tucson, Arizona

        Georgia Bianchi Sirad - thank you for sharing your wonderful story. It is a nice addition to this Hub.

        Chuck

      • profile image

        Georgia Bianchi Sirard 8 years ago

        I loved the information about Bob Mays. When Bob Mays was debuting his booklet at Montgomery Wards, also known as Monkey Wards to us little ones in Chicago, a photographer from the Chicago Sun Times was there to do a story on Bob Mays. He asked for a cute child to sit on Mr. Mays lap for the photograph. My older brothers offered me to them. Mr. Mays presented me with a signed booklet and told my brothers to bring me back to him when I was 21. I moved to California when I was eleven, taking the booklet and photograph with. I always wanted to meet Mr. Mays, but I lived too far away. It seems it was taken in Dec. of 1946. Could have been in 47. I am in Grenada, presently, so can't look at the newspaper article. It is a wonderful story you told about how he came to write it. We lived only a few blocks from Monkey Wards, so going to see Santa was so exciting back in those very sad days during the war. Thank you again for all the wonderful information.

      • profile image

        Warren Price 8 years ago

        Love the whole story, I hope that someone out there, can come up with a good story, to help the young children of today get past some of the rough times of the past years recession. 734-260-1645

      • profile image

        chloe 8 years ago

        i love this song

      • profile image

        Paul 8 years ago

        John you are a nut!

      • profile image

        John 8 years ago

        This story is a hoax!

      • Chuck profile image
        Author

        Chuck Nugent 8 years ago from Tucson, Arizona

        Sammie-Northern CA - thanks for sharing your Mother's story.

        Chuck

      • profile image

        Sammie-Northern CA 8 years ago

        My mother, who is now 86, worked as a young woman as a secretary at Montgomery Wards in Chicago and her desk was two doors down from the commercial art department at Ward's in Chicago where Mr.May worked. She has told us this story of the origin of Rudolph many times and my sisters and I happened upon this article today! My mom remembers it happening just as you have written. She had many of the booklets with the Ruldolph story but after many years, and more than one move cannot find a copy! Thanks for sharing this wonderful story. We shared it with our mom and it brought back many memories for her!

      • Joy At Home profile image

        Joilene Rasmussen 8 years ago from United States

        This hub answered several questions I've had throughout the years...it's nice to have a few less unanswered questions rattling around in my brain. :-)

        Also, the video is cute. My two-year-old enjoyed it thoroughly.

        Thanks for posting this hub.

      • Orange Icecream profile image

        Orange Icecream 10 years ago from Cagayan de Oro City, Philippines

        kids my age dont really think about rudolph the rednosed reindeer...but cool, dude. :) its interesting.

      • MortimerWorth profile image

        MortimerWorth 10 years ago from Germany

        Ah, born of commercialism, yet beautiful none the less.

      • profile image

        patsy 10 years ago

        I loved Rudolph and really liked Gene Autrys singing...Great story..That makes it even more beauitfull..Thanks for sharing that info and by the way Happy, Happy New Year 2008 and many more down the road......

      • profile image

        charles 10 years ago

        I watched Rudolph as a child, now I'm watching it with my kids. Great show. Today 12/19/2007. I'm 40 and my kids are 7 and 12.

      • profile image

        susan 10 years ago

        i love rudy so much , my mom gave me her original ornament and record they are treasured items. she got them in the 40s

      • Woody Marx profile image

        Woody Marx 10 years ago from Ontario, Canada

        Wonderfully 'readable' article! A great read.

      • trakker14 profile image

        trakker14 10 years ago from franklin

        Wonderful classic story, Amazing how you found out so much about it, loved it, brought back memories.....Thank you.

      • profile image

        Ildi 10 years ago

        It was very nice!!!

        :D

      • Chuck profile image
        Author

        Chuck Nugent 10 years ago from Tucson, Arizona

        Stacie, Thanks for visiting this Hub and for your comments. I did a lengthy search for the original story but the closest I came was an eBay listing offering one of the few surviving original booklets for $100. However, I did find a copy of the 1947 cartoon on YouTube and I have added this in the main section above.

      • Stacie Naczelnik profile image

        Stacie Naczelnik 10 years ago from Seattle

        I had no idea this was the history behind my favorite Christmas story and song. It would be cool if you posted the original story, or a link to it.

      • profile image

        Lela 10 years ago

        My friend and I were playing scrabble and we are both in our 60's and great trivia buff's and we started dicussing who sang "Rudolph" and I said it was Burl Ives and she said it was Gene Autry. We proceeded to call 50 different friends with the predominant percentage saying, Burl Ives! I will now send her this story to show her she was correct after all! Great story, sorry we all have not heard the origin of such a cute tale.

      • MrMarmalade profile image

        MrMarmalade 10 years ago from Sydney

        that is a great story and i liked the little bit where Santa saying to Rudolph, "By YOU last night's journey was actually bossed. Without you, I'm certain we'd all have been lost!" This is a little different from the song and cartoon which end with the other reindeer praising Rudolph by saying he will go down in history.

        I read another little piece of history 2 weeks ago. See the copy about the TEDDY BEARS PICNIC

        I LOVE MY TEDDY

        If you go down to the woods today, you’re sure of a big surprise if you go down to the woods today; you’d better go in disguise.

        For every bear that ever there was, Will gather there for certain, because Today's the day the Teddy Bears have their picnic. Every Teddy Bear who's been good, Is sure of a treat today. There's lots of marvelous things to eat, And wonderful games to play Beneath the trees where nobody sees, They'll hide and seek as long as they please 'Cause that's the way the Teddy Bears have their picnic

        If you go down to the woods today, you’d better not go alone its lovely down in the woods today, But safer to stay at home. For every bear that ever there was, Will gather there for certain, because Today's the day the Teddy Bears have their picnic.

        Picnic time for Teddy Bears, The little Teddy Bears are having a lovely time today Watch them, catch them unawares, And see them picnic on their holiday. See them gaily gad about, they love to play and shout; they never have any cares; at six o'clock their Mummies and Daddies, Will take them home to bed, because they're tired little Teddy Bears.

        Picnic time for Teddy Bears, The little Teddy Bears are having a lovely time today Watch them, catch them unawares, And see them picnic on their holiday. See them gaily gad about, they love to play and shout; they never have any cares; at six o'clock their Mummies and Daddies, Will take them home to bed, because they're tired little Teddy Bears.

      • profile image

        wajay_47 10 years ago

        Chuck, I enjoyed this story so much I returned to read it again. This time I remembered a bit of trivia about it. Did you know that Gene Autry didn't want anything to do with the song originally? His wife kept urging him to record it until he finally and reluctantly did. If I'm not mistaken, it was his biggest hit! A great hub.

      • profile image

        Randall Christian 10 years ago

        Since I am a history buff, I found your story very interesting and fun to read. You did a great job on this article!

      • profile image

        Linda 10 years ago

        Where did May live and where did he die.

      • Chuck profile image
        Author

        Chuck Nugent 10 years ago from Tucson, Arizona

        V, Thanks for visiting my HubPages and for your comment. I don't know who currently owns the official rights to the story. However, I suspect that, based upon my understanding of the current copyright law, that the rights are held by either Robert May's estate or his heirs who I presume would be his daughter. The rights also could have been sold to either an outside company or to a company May and/or his heirs created and own. Chuck

      • profile image

        10 years ago

        so who owns the official rights to this story now?

      • profile image

        reindeer347 10 years ago

        I collect reindeers! I have 1 dog named Rudie. Couldn't quite pick one for my new puppy out of Santa's group-none of them seem to fit her. After reading your info; extremely informative, I decided to call her Autry. Thanks so much. I am still staying within my reindeer realm.

      • profile image

        Bob 11 years ago

        Thanks for your post! I wish more people knew that!

      • profile image

        Dene 11 years ago

        Nice post! It's always great to learn something new!

      • profile image

        Dude 11 years ago

        That's a great story!

      • profile image

        Lora 11 years ago

        Cool post! It was really useful!

      • profile image

        Lamar 11 years ago

        Good job! It helped me a lot!

      • profile image

        Hal 11 years ago

        I like this post! Very informative!

      • profile image

        Eliot 11 years ago

        Good post! That's what I needed!

      • Chuck profile image
        Author

        Chuck Nugent 11 years ago from Tucson, Arizona

        Davis, thanks for the comment. As to where I learned about this, well I grew up listening to the song and watching the cartoon at Christmas time. One day I decided to check out its origins so I did some research at the library and online and then wrote this account.

      • profile image

        Davis 11 years ago

        Good post! Where did you learn that?

      • Marvin DXN INT'L profile image

        Marvin DXN INT'L 11 years ago from Tanza, Cavite, Philippines

        Very interesting. Many things have been overlooked or taken for granted, and the story of Rudolf the red-nosed reindeer is one of them.

      • profile image

        Brooke 11 years ago

        This is probably the best story I'v every heard!!!!!!!!!!!!!!

      • profile image

        Robert  11 years ago

        It is always nice to know the history behind the Christmas stories and songs. Thanks for all your research into this story.

      • profile image

        GreyFox 11 years ago

        Nice story, keep the hubs coming!

      • Chuck profile image
        Author

        Chuck Nugent 11 years ago from Tucson, Arizona

        Thank you for the comment and for sharing your story. By the way, my last name is Nugent also. Merry Christmas. Chuck Nugent

      • profile image

        Barbara Nugent 11 years ago

        I was one of those children who received the little story from Santa Claus. I loved it then and it was the best present I received that year.

      • profile image

        Alan Carson 11 years ago

        great story

      • profile image

        Pixie 11 years ago

        A wonderful story to share with family and friends. Thank you for the info.

      • profile image

        wajay_47 11 years ago

        That was great, Chuck!

      • profile image

        fraumorgan 11 years ago

        Thanks for taking the time to post this!

      • profile image

        sharon supriya 11 years ago

        too good... loved it...

      • gredmondson profile image

        gredmondson 11 years ago from San Francisco, California

        How interesting!

      working

      This website uses cookies

      As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

      For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://holidappy.com/privacy-policy#gdpr"

      Show Details
      Necessary
      HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
      LoginThis is necessary to sign in to the HubPages Service.
      Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
      AkismetThis is used to detect comment spam. (Privacy Policy)
      HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
      HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
      Amazon Web ServicesThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized. (Privacy Policy)
      CloudflareThis is used to quickly and efficiently deliver files such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
      Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
      Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
      PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
      Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
      Features
      Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
      Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
      Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
      Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
      VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
      MavenThis supports the Maven widget and search functionality. (Privacy Policy)
      Marketing
      Google AdSenseThis is an ad network. (Privacy Policy)
      Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
      Index ExchangeThis is an ad network. (Privacy Policy)
      SovrnThis is an ad network. (Privacy Policy)
      Facebook AdsThis is an ad network. (Privacy Policy)
      Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
      AppNexusThis is an ad network. (Privacy Policy)
      OpenxThis is an ad network. (Privacy Policy)
      Rubicon ProjectThis is an ad network. (Privacy Policy)
      TripleLiftThis is an ad network. (Privacy Policy)
      Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
      Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
      Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisements has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
      Statistics
      Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
      ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
      Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)