How to Plan a Zumba Fundraiser
Looking for a Fun and Unique Fundraising Idea?
Zumba is a fun and exciting Latin-inspired fitness dance movement, and Zumba fundraising events are winning rave reviews from participants and the supported organizations alike.
Whether you're a Zumba instructor looking for ways to give back to a cause that's important to you, or a non-profit group or team looking for new fundraising ideas, planning a Zumba fundraiser may be the perfect solution.
Compared to other fundraising events, these fundraisers can be quite easy and fun to organize.
What Is a Zumba Fundraiser?
The basic premise of a Zumba fundraiser is a group class, or party as it is sometimes called, with money raised going to support a particular cause, charity or organization. Participants pay money to participate in the event, which can last for an hour, or longer in the case of a Zumbathon.
Zumba Fitness's official cause is breast cancer, with thousands of Party-in-Pink fundraising events held to-date by various instructors and clubs to support the Susan G. Komen For the Cure. However, it is possible to hold a Zumba fundraiser to support virtually any charity, group or cause.
Benefits of a Zumba Fundraiser
There are many reasons to hold this kind of fundraising event, including:
- it's a unique and fun fundraising idea
- helps people get active while having fun and supporting a good cause
- relatively easy fundraising event to run
- low overhead for a fundraising event
- great way to introduce people to Zumba fitness
- can help improve participants' self-confidence and motivation to exercise
- no previous Zumba or dance experience is necessary to participate
- easily adapted to a variety of age groups and fitness levels
- suitable for both large and small groups
- everyone will have fun!
What Do You Need for a Zumba Fundraiser?
The basic things you need to have to hold a Zumba fundraising event are:
- A venue: Try to arrange one at a location that is either free or negotiate a discount to help ensure your fundraiser is as profitable as possible. Potential locations include: school gymnasiums, community centres, fitness clubs, or dance studios.
- Instructor(s): It's preferable to have a certified Zumba instructor or group of instructors to lead the class. Having a few instructors can make the event more interesting, and is highly recommended for large groups so that everyone will be able to see an instructor to follow the movements.
- Participants: Attendees can be either members of the organization or club that is trying to raise money, students from school, friends and family of the organizers, or the general public. Depending on your fundraising goal you will need to ensure you have the ability to spread the word to reach your target audience.
Ways to Increase the Amount of Money Raised
To help bring in additional money at your Zumba fundraiser, you may want to consider adding some of the following fundraising ideas to your event:
- A silent auction
- 50/50 draw
- Sell Zumba merchandise like rubber bracelets or t-shirts
- Sell branded items from the organization or school such as pins, t-shirts, or water bottles
- Sell snacks
- Have a donation jar at the registration table
Tips for Planning a Successful Zumba Fundraiser
- Plan ahead as far in advance as possible (at least a couple of months) to allow lots of time to promote the event and obtain any necessary donations of prizes or supplies
- Make a list of all of the various tasks and delegate different responsiblities to individuals or groups
- Be sure to remind people that they don't need to have any previous Zumba experience to have fun at the event
- If children will be attending the event, ensure the instructors know to play music that is appropriate for young ears
- If there will be a silent auction, 50/50, raffle tickets or merchandise sold at the event, make sure to advertise this so interested people know to bring extra money
- Try to supply water for participants that don't bring their own.
Delegating Duties for Your Fundraising Event
Scout out possible locations, ensure sufficient space, negotiate rental rate within budget or donation of space
Finding instructors to lead class at rates within budget or who will donate time
Music / Sound System
Arranging sound system and music play list (some instructors or clubs will provide this)
Marketing / promotion
Promoting event to target market, via social media, local media, flyers, email or other agreed upon methods
Registration / Ticket Sales
Handling pre-registration and ticket sales prior to event
Arranging drinks and/or snacks for event
Raffles or Silent Auction
Arranging for donation of raffle prizes or silent auction items; organizing silent auction bid sheets; purchasing or printing raffle tickets
Event Day volunteers
Handling registration / check-in; setting up silent auction; selling raffle tickets; assisting with refreshments
Other possible items
Making up gift bags for participants; selling merchandise at event; photography
I hope these tips help give you ideas for planning your own Zumba fundraisers. They are a fun way to raise funds, both for the organizers and the participants. By being organized, delegating tasks to volunteers and keeping fun as your primary goal, you can raise funds for your cause and provide a fun and memorable event.
Have you ever attended a Zumba fundraiser?
Want to learn more about Zumba or practice some moves before an upcoming fundraiser? Read my article How to Learn Zumba at Home.
© 2013 Kathy Sima